The meaning of symbols in cosmetic packaging design

Symbols in cosmetic packaging design mainly refer to symbols such as brands, graphics, text, colors, and shapes, which are designed to convey product concepts or product information. These symbols not only indicate and represent the meaning of things, but also have certain meanings. Emotional meaning, aesthetic meaning.

1. Brand Symbol

The promotion of brand symbols has become an international trend. Brands are symbols that allow consumers to clearly remember product features and reflect certain spiritual values. They are mainly designed with logos, standard characters, and standard colors to form the image of corporate products. . Brand building is essentially a semiotic project, and the purpose of brand symbols is to reflect the value of the brand.

Especially the cosmetics of high-end international first-line brands, the meaning of their existence is no longer ordinary daily use to protect the skin, but a luxury. Under this premise, the spiritual value of the brand is even more important. Global cosmetics brands have their own mature brand symbols.

For example, everyone is familiar with Lancome. Its logo is a rose. Every woman is like a rose, swaying beautifully, but with careful taste, each has its own characteristics and attitude.

Other brands such as Estee Lauder, CD, CHANE, etc. all use brand symbols with simple design and corporate personality, which have become the main theme of corporate brands, run through all levels of corporate image performance, and become effective means to command corporate integrated communication.

2. Graphic symbols

Symbolic graphics are gradually adopted in cosmetic packaging design. Some are used in cosmetic packaging to reflect the characteristics of the product; some use graphic symbols to indicate the main raw materials or ingredients of such cosmetics; and many are used in cosmetic packaging. The description adopts graphics to express, using several coherent graphics to express more intuitively and clearly.

3. Text symbols

The text symbols on cosmetic packaging are the basis for consumers to choose cosmetics. The text on the outer packaging of cosmetics mainly includes: trademark, product name, production license number, product use, production date, shelf life, manufacturer name and site, capacity or weight , Fragrance, main raw materials, methods of use, precautions for use and safety warnings, product storage conditions and methods.

These text descriptions are generally relatively concise, mainly based on descriptions. Manufacturers have ingenious business layouts based on the content they want to express, position them according to the situation, distinguish the priority, and arrange them in a unified way in the limited cosmetic packaging space, in order to achieve the best Good results. For the specific use of cosmetics, there are detailed instructions for use in the box.

/