Positioning of different grades of cosmetic packaging

Different grades of products can be applied in different packaging

So, how should we make our own characteristics in the packaging of cosmetics products? Based on years of product application experience and long-term psychological research on consumers, Yusu Packaging believes that the most important thing is to choose the corresponding material and color according to different grades.

As far as professional products are concerned, product positioning generally follows three levels: low, medium, high, and high. Introduce personalized packaging. With the introduction of color and packaging materials, it is easier to be accepted by consumers.

For example, for low-grade products, refill packaging can be introduced and environmentally friendly and recyclable materials can be used. In the choice of color, light tones such as silver, white, pink, etc. can be used. The material can be plastic aluminum foil.

For medium and high-end products, the materials should be environmentally friendly glue, degradable glue or recycled paper. The color can be the color of kraft paper, light color, white, etc. If you use environmentally friendly cosmetic packaging materials, the product appears to have the style of a big brand. Because the plastic lipstick shell supports environmental protection, it is very helpful to enhance the reputation of the brand.

For daily cosmetics, more emphasis is placed on terminal sales. Then, the packaging of the product needs to be changed.

Mid-to-low-end positioning

Then, use transparent recycled rubber or glass on the packaging. Transparent materials will make the product transparent and visible. This part of consumers needs intuitive consumption guidance, so it can guide consumers' preconceived consumer psychology and make it easier to conclude transactions.

Mid-to-high-end positioning

It needs to be made into a more mature outer packaging. The material of these products can be made of frosted glass or ceramics. The appearance is hazy. The color of this material is whitish and porcelain white, which makes consumers feel high-grade, and they will find the product valuable after purchasing the product.

Special high-end positioning

Special high-end products, such as some high-tech products on the market, are more targeted in terms of quality. These products can be packaged with materials with space effects. Such as vacuum or special packaging. The color is gold, silver, and some paintings can be inlaid. The material can be made of enamel, as well as cloisonne and crystal. The packaging of these products can make consumers feel that this is a reliable quality product from the outside. Although this is only a psychological suggestion, it is sufficient to explain that packaging materials have indeed used materials with such a high sense of value, and the high-tech ingredients contained in it can certainly achieve better results.


Contact Us